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User-Centered Design
Sigma Kudos is dedicated to making the experience of using your products efficient and enjoyable
for users. Our goal is therefore to design the elements of that superior experience at every level
of your product. We call this Experience Design, and we deliver it to you through a number of
services.
All our services use the User-Centered Design (UCD) philosophy, which ensures that the
technology in your products is arranged in a way that maximizes user satisfaction. It is performed
in the context of actual use and at a lower cost. In applying this method in everything we do, we
provide significant benefits to your products and even to your own product development cycle.
We offer these services as individual services, or combined into specific, complementary
sets.
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User research
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Collect
real-life data about how the users of an existing product actually use it in everyday life in the
work context |
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Methods: |
Analysis of existing
user feedback, interviews, and in-context observations of actual users, based on personas, or user
profiles, defined as part of this service. |
| Output: |
A detailed report on the observed usage patterns, problems,
and human behavior. Recommendations for product design improvements |
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Usability assessment
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Assess
the usability of a product. |
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Methods: |
Evaluate the product
against a set of standard evaluation criteria, which are based on ISO9241 augmented by other
industry-standard criteria. |
| Output: |
A detailed report on the findings. |
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Workflow analysis and usage definition
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Analyze
the steps that users take to complete defined tasks. Use this data to create optimized workflows
that deliver efficiency, speed, and pleasure of use. |
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Methods: |
Card sorting,
affinity mapping, various flow capture and flow visualization techniques.
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| Output: |
A detailed visual
description of the task flows that users perform (or should perform). A description of user work
and personal goals when using the product.
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Interface design
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Design the structure
and operation of a user interface to meet the specified usability requirements for a service,
product, or information set.
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Methods: |
Iterative
prototyping on paper and online, testing, interaction and visual design, all done in close
collaboration with the product development team.
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| Output: |
A detailed
specification for the user interface. Prototype test results demonstrating improved usability
measured against the ISO9241 criteria.
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Information
architecture and visual design
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Design the
architecture, delivery system, and appearance of the information system covering some or all phases
of the product lifecycle.
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Methods: |
System Product
Information (SPI) is used as the overall framework for delivering this service, with some
additional activities such as iterative testing.
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| Output: |
A detailed outline
of the various information components, a description of the logic of use, and a proposed technical
solution for implementation (for example, tools, classroom or multimedia format for
training).
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Sigma Kudos applies UCD in everything it does, which brings you a number of benefits:
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UCD Activity
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Benefits
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Requirements Engineering
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Thorough user research is carried out to establish user profiles (personas), find out about usage
reality, and feed that back to you, the customer, as part of the product/project requirement
process. Requirement scope is the entire product, not only information. |
- Lower R&D and documentation costs
- Better scoping of functions
- Easier prioritization of product operation model–technology is subservient to the user, not the
other way round
- Documented evidence of actual product use, going beyond user perception
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Information creation is prioritized, in form, objective, and content, based on researched, actual
product usage, and on user priorities and preferences. We produce a detailed design plan that
covers all aspects of design, in support of a superior user experience. |
- Lower documentation and learning cost – only what needs to be documented actually is
- Higher information quality and relevance
- User experience described in detail, providing clear objectives for the entire product
development team
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Information design approach and scope
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The information design approach focuses on what users do with the product and how they behave. The
best possible balance is sought between feature requirements and efficient usage requirements. |
- Lower R&D and documentation costs
- Information is more accurate and better focused
- The user view is formally built into the product development cycle
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The information solution is an end-to-end solution, encompassing all the visual and functional
elements that the user deals with when using the product, both internal and external to the
product. |
- Content is tested repeatedly for usability and accuracy, which reduces support and rework
costs
- Prototyping allows for the best possible solution to be tried out and verified
- Less room for error in terms of designing what is right for the user
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Information testing
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The solution is tested by actual users, analyzed by a UCD expert, and iteratively improved early
and throughout the product development cycle. Prototyping is used at all levels. |
- Content is tested repeatedly for usability and accuracy, which reduces support and rework
costs
- Prototyping allows for the best possible solution to be tried out and verified
- Less room for error in terms of designing what is right for the user
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User interface design & development
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Sigma Kudos takes responsibility for, or significantly contributes to, the design and development
of the product user interface, and uses specialist interface designers to do so. |
- Higher relevance of the information (better quality). The user information does not have to
make up for product design faults.
- Lower R&D and documentation costs.
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Tools and technology
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The tools and technology used to develop the end-to-end solution are chosen based on what works
best for the user (efficiency and pleasure). |
- Lower documentation and learning costs, due to a selective use of the right tools, usually
combined with your own standard tools.
- Higher user satisfaction through a better integration of the product and the information
system, ideally in a single visual and functional environment.
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Liaison and influence with customer product team
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The Sigma Kudos ED team interacts with all customer product development functions and notably with
R&D at product design and operation levels. |
- Higher quality of content.
- Lower documentation and learning costs, by not confining information development to a passive,
descriptive activity for product features.
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Quality metrics
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In addition to operational efficiency, quality of content, and information volume metrics, we also
use ISO 9241 metrics to assess the quality of product design and product information. |
- Broader metrics that allow iterative design improvements even while the product is being
developed – which saves on R&D, documentation, learning and support costs.
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Team skills
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A Sigma Kudos UCD team is most often a multidisciplinary team that includes information consultants
as well as software engineers, interaction designers, visual designers, and instructional
designers. |
- Better consistency and coherence between all information components.
- Better design and more efficient end-to-end solutions, because all members of the team enrich
each other’s contributions, and those of your own teams.
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Project management
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Sigma Kudos project management is fully part of your overall management of the project. |
- The Sigma Kudos team helps you resolve product-wide issues, and is very flexible – adapting its
own design strategy to the development and life cycles of your products.
- We provide supplemental services to you on request, should major design changes call for a
different end-to-end solution.
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See Also
Sigma Kudos Locations
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